There are plenty of reasons to like podcast advertising. One reason that might be known to interrogators but not obvious to the rest of us is the podcast audience’s state of mind while consuming content and its vulnerability to suggestion.
Podcast ad revenue
Spending on podcast advertising continues to grow at a blistering pace. According to IAB, ad revenue growth jumped from $69 million among the largest companies surveyed in 2015 to $119 million in 2016 and a forecasted $220 million in 2017.
It’s not too difficult to see why podcasting is a hot market. Advertisers are seeing the value in the direct relationship between host and listeners. With production costs low compared to other mediums, there are shows dedicated to very niche topics, with hosts passionate about their material. That makes them an influencer with that community, with credibility and remarkable recommendation power. Compared to digital display ads, podcasting offers a much less competitive landscape that’s naturally ad-blocker resistant.
In addition to these benefits, podcasts are unique because of the setting they’re consumed in. Subscribers often listen while doing other activities, including exercising. Distance runners, weight lifters and all kinds of athletes that train in long stretches need something to pass the time and podcasts are a wonderful solution. The reason that’s important to advertisers is that physical fatigue can bring down our mental defenses and make us more likely to be influenced by suggestion.
According to an article published in the Journal of Experimental Psychology: Applied, individuals that are fatigued show a greater susceptibility to yielding to leading questions. This is one of the reasons that intense interrogations are often preceded by periods of sleep deprivation. Taken too far, this technique is so successful it can lead to false confessions. During an intense workout, podcast listeners are more likely to be convinced and influenced by effective ad messaging.
The interrogator analogy paints an alarming picture with advertisers playing the role of brain-washer. But our malleability during physical training can be empowering for the listener too. If you’re having a hard time making a positive change, physical exertion may be a catalyst for internalization when combined with audio messages.
The idea of inserting persuasive messaging during physical work is nothing new. Drill sergeants and football coaches have been using the tactics forever, repeating their favorite mantras while their target audience sweats. And judging by college football TV it works; just listen to athlete interviews and count the number of internalized messages that are dredged up when put on the spot.
Brands that advertise on a podcast that’s consumed while exercising now get their turn to play coach.
Shopping or browse pages tend to be the domain of the usability team, with utility and efficiency being the primary goals for optimization. There’s good reason for this as conveying the important product attributes can help users make purchasing choices, guiding them down the sales funnel. And click through rate to the product’s detail page is a critical performance indicator. But the browse page can also be an opportunity to deliver and reinforce value statements about your brand too. Visual clues on the product listings deliver brand messages with repetition, which aids in comprehension and recall.
Have a look at this browse page for Red Wing work boots.
They have codes that indicate the features of each pair of boots in relation to workplace needs. Filtering options include insulation against electricity, waterproofing, etc. Besides helping a customer navigate the site, displaying these product attributes sends a message to users that this brand is serious about work and their boots are purpose-built for the task. Visitors get this information at a glance, without having to read.
Compare to another shoe site NikeID, that is more geared toward the fashion-conscious and those the like to express a unique personality.
This site allows for color personalization and notes each product that is eligible for the feature. The addition of color wheels to each product image reinforces their brand’s commitment to co-creation and personalization.
The outdoor retailer REI uses a different browse page template for their outlet versus their main store. Here is their main store’s listing of jackets.
The outlet “REI Garage” displays products in a similar way but emphasizes the bargains by using strike-through pricing and calculating the percentage savings.
Because they’re delivering a different message in their outlet, they use a different template.
Messages can extend beyond the products to include store policies and content marketing. Bulk Reef Supply serves the DIY reefing community and has invested heavily in tutorial and product review videos. They add value to customers by offering lots of helpful guidance and infuse their product listings with visual cues to remind visitors that help is available.
In addition to badges, product images themselves provide an opportunity to lay out value drivers. In this case SCOTTeVEST offers an ‘x-ray’ of their apparel on mouseover. Besides being somewhat functional for browsing, it delivers the idea that you can carry a lot of stuff in these closes without looking bulky, which is the center of their value proposition.
The fact that these visual brand messages are native and repetitive is the key to this opportunity. Product listing pages with 50 or more products listed at a time offer a chance to drum key attributes into visitors’ heads as they scroll, in a way that feels natural.
Tactics for delivering brand statements are often at odds with usability tools designed with utility in mind. But the browse page for a product catalog offer a rare chance to do both in the same place.
A higher cost purchase can be a factor but the mental energy involved doesn’t necessarily line up with the dollars involved. Consider a few especially tricky decisions and some easy ones, at all different costs.
Buying a new car $$$$
Selecting a new phone and plan $$
Hiring a contractor to work on your house $$$
Picking a gift for a new girlfriend $
Vacation souvenirs $$
Specialized products with a clear leader (e.g. WeatherTech car floor liners) $-$$$
Renewing existing services like insurance $$ (Conversely, selecting a new provider can be very taxing.)
Favorite dishes at known restaurants $
Certain purchases can feel like an ordeal. For brands in e-Commerce, the goal is to remove as much of the mental labor required to make a purchase decision. Some of the things that exasperate users and contribute to mental weight include:
Opaque costs and terms – it’s mentally taxing to try and figure out where the catches are and how we might be getting taken advantage of.
Unfamiliar settings – making decisions in a new city or in an industry new to you can leave you feeling disadvantaged.
Convoluted options and dependencies – if it’s too difficult to consider various scenarios, the customer starts to feel overwhelmed.
Visibility – if your purchase choice is very public there’s added pressure to get it right.
Incomplete information – it’s tougher to make a confident decision with unknowns in play.
Unclear product lineup – sorting through tiers of service, model generations and variations can be tough if the differences aren’t well communicated.
Mapping user personas and customer journeys can help to illustrate the state of mind of those who might be considering a specific product or service. Consider how hard they need to work at making a buying choice and how you can reduce some of the mental energy required.
And there are new business opportunities for companies that find a way to make high dollar purchases with difficult purchase processes more enjoyable.
In our culture we all face an onslaught of demands for our attention. As a coping mechanism, we all have ways of sorting information whether it’s a formal system or not. Marketing that offers context for how a message should be filed stands a better chance at landing in the right spot for recall and action later on.
It’s rare when our messages arrive at exactly the right time so plan on being filed along the way.
Here are a few examples of organization tools and how a message can be crafted to address them.
Context: calendar date
This is probably the most universal way of managing time and priority. If your offer can be linked to a date, shoot for something not more than 10 days out. Beyond that you risk falling out of the near term mindset most people live in. Failing that, link your date to a holiday or the beginning or end of the month or year to boost recall. “If you are thinking about getting in shape, stop in to our gym before the end of this month to get a free tour and we’ll waive the membership fee.”
Context: sequential order
If you can put your message within a link of events, you stand a great chance at being associated with the desired outcome. “Before you go on your next family road trip, make sure you check your tire treads to make sure you’re safe. We offer free tire inspections at all locations…”
Context: long term importance
We all struggle with balancing short and long term goals. And it’s easy to feel guilty and discouraged when we realize that some of those goals are behind or off track. If you can connect the dots between what you’re offering and making progress on important goals, you are not likely to be brushed aside. “For those looking to learn photography, we offer a free 15 minute introduction video for absolute beginners.”
Context: future conversations
There are conversations that we’re all likely to have whether they’re with our spouses and family or annual visits to the doctor or conversations with our coworkers. Plant the seed that says ‘don’t forget to mention such and such to so and so’, and your message can be connected to that next interaction. “Ask about sonic toothbrush technology at your next dentist cleaning.”
Boost recall further by offering specific tools to file information. “Pin these recipes for your upcoming Superbowl party” or “print a checklist for packing for Disney World” or “take this sticker to remind you of your next oil change,” etc.
Offer a TL:DR summary at the top of the post or content piece to help people judge where and how they can save the info for later.
Business are all competing to gain attention in a busy world and consumers are fending off information overload through mental filing. Crafting messages with that filing in mind can help cut through the noise long term.
There are so many ways for brands to use Pinterest, I thought I would put together a summary of pin types and what they’re good for.
#1 Title Pin
Title pins represent content that’s hosted elsewhere. Good ones use eye catching visuals and text that’s readable in its thumbnail form. These pins aim to pass users from pinterest.com to the destination site.
#2 Long Form
These pins are self contained and offer all of the content in the image. Using these pins encourages repins and can gain the brand more followers.
It might be a single image that represents a larger gallery, or one tip from a list of ten. This hybrid type offers some of the content directly in the Pin, while promising more if the user clicks through to the site.
#4 Sale Pin
Announcing a sale can directly affect business, but these pins are much less likely to get passed along. The pins also easily become outdated.
For brands that have a loyal following, your fans may simply want a pin that represents your business to show the world who they love.
#6 Product Category
Best for brands within niche solutions or for market leaders within their category, these pins present the features of a product without naming the company at all.
Product pins are the most natural way for Pinterest users to interact with brands. Verify your business and use rich pin meta data for the best effect.
Some pins are all about self expression. Users pin these to tell the world what they’re all about. Design a great badge pin that represents your industry and grow your brand.
#9 Results Pin
These images sell your products by showing the net result. The pin can link to your tutorial for more details on how to achieve the result, or can reference your product in the pin description.
It’s always fun to look at examples of successful campaigns and to learn from great persuaders. With Easter behind us a few days I thought we could look at one of the most successful speeches of all time: Peter’s address at Pentecost. He transformed the lives of thousands of people with one speech, amid extremely adverse conditions. Let’s take a look at how it happened.
First, a little background on the environment where this event took place. After Jesus was crucified, he rose and appeared to hundreds of people over at least a few weeks time. But the large majority of the population thought of Jesus as simply a wise teacher and a failed Messiah. They were probably aware of rumors of his ressurection but there was no real support of Christ as savior and there was certainly no ‘Christianity’ as a religion. In fact, Jesus himself instructed his followers to await the Holy Spirit before setting out to evangelize.
During the Feast of Weeks, Jews from dozens of countries gathered in Jerusalem to celebrate the harvest. It was during this time that the apostles received the Holy Spirit and began speaking in tongues to the crowds. The audience was amazed that they were hear the message in their own language. But rather than embracing this phenomenon as proof of the Lord’s involvement, they were confused and skeptical. Some were openly adverse to what was happening, heckling the speakers and accusing them of being drunk. It was in this environment that Peter delivered his presentation.
Acts 2:14-36 But Peter, standing with the eleven, lifted up his voice and addressed them: “Men of Judea and all who dwell in Jerusalem, let this be known to you, and give ear to my words. For these people are not drunk, as you suppose, since it is only the third hour of the day. But this is what was uttered through the prophet Joel:
“‘And in the last days it shall be, God declares, that I will pour out my Spirit on all flesh, and your sons and your daughters shall prophesy, and your young men shall see visions, and your old men shall dream dreams; even on my male servants and female servants in those days I will pour out my Spirit, and they shall prophesy. And I will show wonders in the heavens above and signs on the earth below, blood, and fire, and vapor of smoke; the sun shall be turned to darkness and the moon to blood, before the day of the Lord comes, the great and magnificent day. And it shall come to pass that everyone who calls upon the name of the Lord shall be saved.’
“Men of Israel, hear these words: Jesus of Nazareth, a man attested to you by God with mighty works and wonders and signs that God did through him in your midst, as you yourselves know— this Jesus, delivered up according to the definite plan and foreknowledge of God, you crucified and killed by the hands of lawless men.God raised him up, loosing the pangs of death, because it was not possible for him to be held by it. For David says concerning him,
“‘I saw the Lord always before me, for he is at my right hand that I may not be shaken; therefore my heart was glad, and my tongue rejoiced; my flesh also will dwell in hope. For you will not abandon my soul to Hades, or let your Holy One see corruption. You have made known to me the paths of life; you will make me full of gladness with your presence.’
Brothers, I may say to you with confidence about the patriarch David that he both died and was buried, and his tomb is with us to this day. Being therefore a prophet, and knowing that God had sworn with an oath to him that he would set one of his descendants on his throne, he foresaw and spoke about the resurrection of the Christ, that he was not abandoned to Hades, nor did his flesh see corruption. This Jesus God raised up, and of that we all are witnesses. Being therefore exalted at the right hand of God, and having received from the Father the promise of the Holy Spirit, he has poured out this that you yourselves are seeing and hearing. For David did not ascend into the heavens, but he himself says,
“‘The Lord said to my Lord, Sit at my right hand, until I make your enemies your footstool.’
Let all the house of Israel therefore know for certain that God has made him both Lord and Christ, this Jesus whom you crucified.”
Entering a chaotic situation, Peter took charge by quickly connecting to the audience, establishing an authority and by challenging them with an extremely confrontational style. By laying into his audience he ultimately won them over.
1. Finding common ground
Peter starts off by addressing his crowd as Jews, both native and foreign. Then he goes on to refer to Joel and David’s writings, both Jewish prophets that the audience would be well aware of. In a sense he’s getting the crowd around to his side by saying ‘we’re all Jews here, let’s talk plainly.”
2. Appealing to authority The first task for a persuasive speaker is to establish why the audience should care. Appealing to authority, what Aristotle called out as ethos, is a classic mode of persuasion. But since Peter lacked the recognition he needed to stand on his own credentials, he held up Jewish authorities of the past and the audience’s own experiences. He quotes passages that concern the last days, judgement and God’s promise to send a Messiah. These are topics that men not were not only aware of but anticipated intently. He then connects those familiar passages with current events. The men in that generation were witnesses to Jesus’s life and ministry. Peter is saying ‘don’t take my word for it, listen to Joel and David. And if that’s not enough, just think about what you’ve seen with your own eyes!’
3. Issuing a challenge
Rather than laying out a logical path for them to follow or presenting facts and letting the audience draw their own conclusions, Peter hits them over the head with their failure. The most difficult part of creating change is pushing through simple agreement, where the audience is smiling and nodding in their seats, but won’t wind up actually doing anything. Peter pulled it off by essentially calling his audience out. ‘The miracles and wonders that surrounded Jesus’s ministry should have made it plain that he was sent by God. But instead of receiving that gift, you put him to death.’ That kind of accusation would make indifference impossible.
The result of Peter’s arguments were just what he needed to create change. The audience recognized the problem and were ashamed enough to be open to a new direction. The last thing he had to do was to offer a tangible action that they could take right then. This part is not as tough as all the convincing, but it’s critical to sealing the deal. Peter is ready when they ask ‘what must we do?’ He tells them simply ‘repent and be baptized’ and ‘receive the Holy Spirit.’ He also offers the help and support they need to take that action. With such a simple way to get started, the audience responds in a big way.
Acts 2:37 says when they heard this, they were cut to the heart. I love that line. According to Luke’s account, over 3,000 men went from being confused skeptics that doubted Jesus’s ministry to committed believers willing to stick their necks out in front of their families and culture to follow Christ. It’s an amazing turnaround.
The other part of that process that I’ve left out, but that can’t be overstated, is the work of the Holy Spirit in working on hearts. No doubt Peter’s words alone would not have had the same effect. Being obedient to the Spirit’s leading, Peter was used in a dramatic way on Pentecost and provided a great blueprint for using persuasive rhetoric in a positive way: connect with the audience, establish why they should listen, make action urgent and have a simple way to get started.
When it’s your job to decide how to spend marketing dollars and your budget is not unlimited, options that are easily trackable to revenue tend to win out. That’s easy to understand; it feels safer to choose channels that you can prove were effective, or that at least didn’t lose any money.
When you can show that A caused B, the picture is simple and simple feels good. That’s one of the reasons why Google spends so much on reporting tools for its cash cow self-service ad platform. They want you to see the connection to revenue and feel content with your ad spend. It works too – Google pulled in nearly $10 billion last quarter.
Simple methods for lead acquisition are great, especially for products with a short sales cycle, but they’re not the whole picture. Just because an effort is not easily tracked doesn’t mean it can’t be extremely effective.
When attempting to break through the noise into a consumer’s consciousness, the deck is stacked against brands. Because of the onslaught of messages that we all get pounded with every day, defenses are up. Simply asking for a sale is not enough.
Long term efforts around awareness offer a way. They have gotten a bad name lately because they don’t always show up well on a dashboard. But planting seeds of recognition early in a buying process can get around ad-blindness and deliver big returns. It’s well known that word of mouth is the most persuasive form of endorsement and trust is usually credited as the reason why. And while it’s trust that enables a Five Guys fan to make an effective lunch recommendation to a coworker, one of the reasons why he’ll go along with it is this:
He doesn’t feel that he’s being sold anything.
Persuasion is most effective when it’s invisible. The marketer’s goal should be to arrive two steps before the discussion of products starts, shaping their methods for evaluation and scoring points before the overt game even starts. If done well, the audience draws their own conclusion based on subtle hints whose influence they weren’t even aware of.
As a bonus, many brands don’t have the resources or the guts to market this way, preferring to stick to methods that deliver a tidy ROI number within a short time span. The competition will be much lighter here. Plus, if you are fortunate enough to register a message within the brain of your target customer weeks or months before she needs to consider a purchase, you will benefit from the positive connotations of recognition when the memory pops back up in her mind.
Like the Bene Gesserit, your generous, friendly content will be subtly influencing under the surface. It doesn’t have to be as sneaky or manipulative either. One example from my kitchen happened at dinner the other day. My wife brought out a new marinade from Frontera Grill for our fajitas. When I saw his picture on the bottle, my mind jumped back to years before when I had seen some of Rick Bayless’s cooking shows on PBS. I never really loved that show in the first place but part of me was proud that I connected the dots and I was able to throw out a few things that I remembered from the show in conversation while we made dinner. The marinade’s quality bumped up a couple of notches before we even sat down to dinner and I would be more inclined to buy it again in the future.
Longer term campaigns are especially useful when:
There is a long time delay between purchases
It’s difficult to select a product without technical knowledge
Purchases aren’t planned ahead of time but are urgent (e.g. furnace repair)
There’s little to differentiate between products based on features
I’m all for accountability and love to eliminate efforts that aren’t defendable. Buzz building awareness campaigns have been derided lately for being fluffy and often for good reason. But to ignore long term messaging for lack of reporting is to miss out on a proven method of influence, even if it is a little harder to recognize.
I recently attended the Exact Target’s Connections 2011 event, a user conference on interactive marketing. One of the takeaways from their education sessions came from the speakers – although they weren’t speaking at all.
Social proof is a tried and true tool of persuasion. We know that consumers are much more likely to listen to what their peers think than to be swayed by messages coming from brands. That is the reason why customer testimonials and product reviews are so effective for websites looking to make a sale of some kind.
Besides the overt types of social proof we see online, there are plenty of ways to convey how you feel about a company in a more subtle way. It’s been said that over half of communication is delivered non-verbally through body language. That’s unfortunate for some of the speakers I witnessed trying to present at the show.
Many of the sessions I was in featured a panel, with each speaker taking a turn at the podium while the others waited. Take a look at the view from the audience.
The poor speaker (who is out of the frame here) is trying to make a point that he thinks is important while sharing the floor with these guys.
They even work for the same company! They are basically telling the room full of people listening “don’t bother tuning in at this point, there’s nothing exciting here. You might as well check your phone for new email.”
This wasn’t the only session either. I wish I would have snapped a picture of the first class of the day when the panel was still waking up. They were literally yawning on stage, totally undercutting the presenter.
The panels weren’t all this way. Contrast the scene above with this one taken a little later in the day. (Sorry for the phone picture but it’s hard to snap a photo when the speakers are actually alert.)
These panelists are actually giving their speaker some eye contact and following along. Much more respectful and helpful to the audience too.
Just an observation that little signals can communicate a lot to the audience, either online or offline. And a note to self – next time I’m speaking on a panel I’ll have to remember to buy some coffees for the group on stage!
We talked a while back about how the moment the customer opens their shipment is the climax of the customer experience and the ultimate single make or break point for brand delivery. By that time, the results are beyond our control as marketers. Once the product leaves the warehouse, the die is cast. Before we get to that point though, we do have chances to influence the final impression. It’s our job to tip the scales in our favor as much as we can. To do that, we must build anticipation for the solution that our customer is waiting for until they can’t wait to tear open the package when it finally does arrive. The only real caution here is to avoid setting expectations beyond what your product or service can deliver. The product has to come first and I’m assuming that we’ve already got something that does its job. And it’s always wise to save a few surprises for the very end. In the meantime though, there are plenty of ways to whet the appetite.
Make estimated delivery updates available at each phase of completion
Offer a photo or PDF of your customer’s custom product before it’s boxed up and email it
Display happy testimonials on your order confirmation emails
Send an email with tips and suggestions on how to use their product in the days before it arrives
Mail a handwritten thank you note on the purchase date or email a short comment that is unique to them
I’m sure you can think up many others. These are not cheap marketing tricks though. Anticipation is part of the customer experience. And it’s an opportunity for us to increase customer satisfaction because people want it. The process surrounding a product is part of the product. Once you’ve created a pleasant expectation in your customer’s mind, they’re very likely to have a positive ultimate experience (unless you completely botch the job.) Think of how good a bakery smells in the morning. Once you’ve got idea of a warm, tasty bagel in your mind, and spend 5 minutes waiting to get a fresh one, chances are you’re going to be happy when you get it. Most of the time the reason behind this dynamic of persuasion is cognitive dissonance – people don’t want to disagree with themselves. When you buy shoes online, you’re placing your trust in that shoe retailer. You’ve paid your money and, in a sense, placed a bet that you’ve picked out the right company. You want your decision to be affirmed as a good one and will tend to lean toward that conclusion when the shoes arrive. One of the old sales tricks that salespeople employ is to get the prospect saying yes, even if it’s not directly related to a sale. Once they start saying yes to the small things, they’ll be more likely to keep saying yes. In our case, they’ve already said yes to the big question; they’ve made a purchase. We’re trying to keep the momentum going past the sale and into the product unboxing. By maintaining contact with customer pre-delivery, you’re making that pull toward a happy conclusion a little stronger. In various ways, you’re telling them ‘you made a good decision, you’re going to be happy when your product arrives, you are a smart shopper…’ Once the customers internalize those messages, they’ll start repeating them to themselves and others, expanding your branding statements even further.What are some ways that you can create positive anticipation that can add to your customer’s experience?
Velaro and Site Tuners scheduled a webinar yesterday titled Improving Online Conversions By Building Trust and Personalizing Messages. Tim Ash was supposed to present but unfortunately the event was grounded because of technical issues and they wound up canceling the webinar.
There was a chat client within the presentation viewer and it didn’t take long for audience members to start cracking jokes. Watch as the audience turns on the presenters – here’s the chat transcript as it happened.
Monica T: Good evening Matt S: hello! Glenn M: or good morning depending on where you are calling in from. Bob H: hello Sam H: hello Monika S: Hello Chris R: Hi from Calif danna c: hello from Dallas Jim R: Hello from Texas Bas S: Netherlands Y A: Hello from TN Tom C: Los Angeles Glenn M: SF Bay Area Mark J: Hi from Las Vegas Steve W: Hello from PA Monika S: San Diego LIndsey K: Oakland, CA Chris W: hello from Utah Bridget S: Hello from Minneapolis Per H: hello from stockholm Justin M: Hi from San Diego flo b: hu from montreal Michelle K: Panama City, Panama Solon C: Hello from Irvine, CA Bob K: Hello from Atlanta rowe m: Santa Monica Renee B: Hello from Wisconsin Matt A: Hello from Optimizely in San Francisco! Richard A: Richard Ft. Lauderdale, FL Mike C: Hi from the moon M A: Hello from Roseville, CA. Wendy H: hello from Brentwood, TN Gerald B: Hello from Irving, TX Glenn M: Hey Matt Atlhauser. We love Optimizely. tal h: hi from Silicon valley, CA (san mateo) Matt A: Thanks Glenn! Bob H: I do not see a picture. has this started yet? James K: helloo from Chicagoland! David N: Unable to select Connect for internet audio M A: I keep being invited to choose a different audio device even though I can hear the elevator music. ROBERTO A: Hello to everyone from Italy! Wayne A: Helooo from Philly! Cindy T: Hello from sunny San Diego! Nell K: Hello all! Glenn M: @Matt – Tell Dan Prosper says hi. Joshua L: Hell from USA Michelle K: The system keeps telling me my passcode is invalid. Nicole v: Hi form Holland! Morgan S: Hello from very hot Atlanta. Alex K: HI from Canada Bas S: hi from holland as wel Bas S: Very bad sound here Alan M: Audio not working Marcos T: Hello from Sao Paulo/Brasil! Cindy T: nobody really talking yet i think danna c: audio not working Claudio C: hello from Rio de Janeiro, Brazil Chris R: i hear breathing / typing? Cindy T: i hear background sounds Joshua L: can not hear on the phone Chuck B: Hello from North Dakota Brian F: Hello from Massachusetts, USA ALICE S: Hello from Connecticut. Alan M: NO AUDIO Alex K: guys, be patient Nicole v: Something goes wrong there tal h: no sound , no picture .. is that what should be now ? Bas S: any video streaming or just audio ? Chris R: chillax N S: no audio won’t connect corey s: is anyone speaking yet Solon C: this isn’t working…..just hear background noises Alan M: any plans to fix the audio Tim B: Are we supposed to be hearing anything yet? Monica T: no audio, no video t r: i hear crickets in chicago Matt S: can’t hear anything either Chris R: same crickets in LA Dan A: My trust is waning Wayne A: whoa, this is soo informative! Glenn M: I am seeing session dtails and how to listen. sound is nothing but it seems to be working as I am hearing person breathing and now talking in background. Suzanne G: i can hear Clare Bil G: I just heard, “Can you go find out if Michael can hear me?” Claudio C: We can hear someone speaking Joshua L: same in Baltimore Chris R: Tim rocks… he’ll make it happen Tim B: We can hear you, mysterious lady. adina t: I think I can hear Clare too LIndsey K: no audio Michael S: I was able to hear also Joshua L: no audio M A: I’m not hearing anything anymore. Chris R: we have audio, no one is talking… Monika S: no audio t r: I hear nothing danna c: no audio here Michael S: I am on the phone Michelle K: Hellloooo, can’t get into the teleconference, it keeps telling me I have the wrong passcode. corey s: patience fellow listeners luis h: Can’t hear anything ROBERTO A: Sorry, I heard the music before but I don’t hear nothing since music stopped tal h: somethings happening Jelena U: wow, here it is Chris R: let there be slides Tim B: Michelle Korn, can you stream it online? Claudio C: I can see a black screen now Lynn G: is there audio through the computer or do you need to call in? Glenn M: So a priest, a minister and a rabbi walk into a bar . . . ALICE S: isn’t this fun! Sultan G: no audio here in Canada Suzanne G: ditto Chris R: lol Glenn Nicole v: whoohooo!! Michelle K: I’d have to try w/ my laptop as I don’t have my speakers hooked into my desktop. Krissy M: way better than working t r: I have a picture of the presentation but it sounds like some one is talking underwater. Margaret M: i agree ROBERTO A: Apollo 13, can you hear me? Monica T: no audio Claudio C: This webmeeting was sscheduled to start at 3:00pM EST… Joshua L: I can not hear Alan M: just background noise M A: I have video and background noise but no speaking. Jim R: Houston we have a problem N S: still no audio only visual flo b: no audio Jim D: No one is talking yet! Joshua L: same Brian P: say something so I know if I have audio or not…. Wendy H: just background noise luis h: I hear some heavy breathing Alan M: so much for velaro adina t: did you start the presentation? Casey M: Hello everyone and welcome to the webinar. We are having some difficulty but hope you will hang in for a couple minutes while we work things out. Glenn M: @Roberto. Houston, we have a problem. Claudio C: It’s already 3:07 PM E.ST chris m: Speaker:can you speak. I think it is working.. say few words Jo G: hoping for a replay with all the trimmings Tim B: Luis, luck you. Nell K: Fix the audio. Alan M: signing off soon Joshua L: I can hear in the backround Chris W: No sound! Jared S: alot of energetic fingers for this point in the afternoon Jim D: I can definitely hear people moving around in the background. luis h: Yep, bkgnd noise Claudio C: Good luck Krissy M: writing notes for my boss is going to be epic Jo G: yay for followup! Cindy T: is somebody supposed to be talking? Pat T: I cannot hear anything… Wendy H: the slides are moving but no one is talking Alan M: Is any one reading this Chris W: I hope they do a recording of this that works M A: Just heard phone tones adina t: I can not hear you too Lynn G: is there audio through the computer? Sultan G: chocking sound! Florence A: I can not hear anything Kevin C: heard you Chris R: yes, now Suzanne G: yes Claudio C: Tim Ash rocks! Bil G: no one can hear anything M A: Heard her Brian P: I hear you! Sultan G: we can hear you Matt S: heard that Debra C: yes now luis h: yes Robert P: we have sound Molly T: I heard you. adina t: yes now I heard you Flavia C: yes Jo G: heard something Krissy M: we hear you Glenn M: heard that Chris R: heard woman… Solon C: i heard you Justin M: yes Nicole v: no we do Tim B: Let’s all just be patient. =) James K: Audio works via phone here.. Joshua L: i heard that Alan M: Can not hear – lots of background noise t r: Just heard clare danna c: heard you M A: No more talking? Em L: i just heard something Mike C: heard it now Debra C: now nothing…. Jared S: we have a caffeine pandemic on our hands in the chat room Chris R: mysterious woman, say something Alan M: are you planning to reschedule Vladmir D: Greetings from mother Russia Brian P: its gone now adina t: But I think you should start from the begining Edna C: greatings from MEXICO ML O: Just heard, “Q”, you can’t hear me at all on the phone line but not my computer speakers. Joshua L: same luis h: Can you hear me now? haha Sam W: Please speak again chris m: Clare. we can hear U .. Kristen W: We have no audio either! Jo G: lol luis Florence A: I hear a droning sound Nina D: I see about our presenters but can’t hear anyone, hear something though ML O: No, can’t hear luis. Mike C: Clare? U there? John M: I think they need some audio optimization ROBERTO A: I heard a voice! The voice told me to go through the desert and save the people of Las Vegas from perdition… chris m: say something in French Vladmir D: I hear nothing Monica T: No audio. Sorry guys, I’m off to watch CSI. Tim B: ML, you need to have things turned WAY UP on the comp speakers. Gert C: Greetings from Dallas! No audio… Chet F: #technology Joshua L: i herd clare Jason S: i hear some typing Michelle K: Hello luis h: Merde! That’s French for “I can’t hear anything” Jim D: It’s like somone’s laptop is the live mic, not the one they think is live Chris R: i’m not trusting the “building trust” webinar… Dan L: WUK? Viki B: lol luis h: hahaha Michelle K: I can’t use my laptop, b/c it knows I’m in session on the desktop. Jane D: no audio via internet connection and just called in to the dial in number as well, still no audio. 10 minutes later……… Michelle K: Why won’t your teleconference work??? John M: The audio may need some “tuning” John H: Hi from Oklahoma Vladmir D: Time to hit the bottle again Dan L: This is my favorite webinar ever!! ML O: Again, just faint background noises of people working… Jared S: #office_space baseball bat to computer screen Michelle K: And I don’t want to shut it down on my desktop b/c who knows if I’ll even get back. Alan M: This is not “Humanizing the Online exsperience” Michelle K: LOL Brian P: Hellllooooo? Bueler….Bueler…. Chris R: i have audio running on pc and phone, neither is working Jason W: wonder if this is cheaper than go2meeting ML O: with the person typing the loudest/closest. M A: @Vladimir, are you still in Odessa? Vladmir D: In Russia, webniars come to you Chet F: haha ALICE S: I am learning so much. Carolyn R: Not building much trust here Gert C: I truly understand mechanical errors from all my own presentation goof-ups. LOL
I guess that’s what you get for trying to offer some free content! I’m hoping they reschedule so we can hear what they had to say but had to share the comments from the peanut gallery.