March 2015 archive

Quick Tip for Pinterest Click Through Rate

I came across a tactic worth testing and thought I’d share. For content marketers utilizing Pinterest, this simple tip could help boost click through rate from Pins and referral traffic to your site.

For brands showing their products in action in a Results Pin, try offering a small version on Pinterest, say 300 pixels wide, and holding back the high resolution one for your website. With a simple call to action in text, you can encourage users to view the bigger, nicer image hosted on your site. Those that want a good look at your beautiful image will need to leave Pinterest to get it.

Pinterest - Click for high resolution

On your site, you may choose to show your image on a page that includes call outs to your other content marketing (e.g. a gallery of similar images), links to the products featured in the image or simply your store’s site navigation.