“Dear internet, if you’re reading this blog post then you already know. Google Reader is about to be boarded up. The doors. The windows. Everything. We’re going to Feedly. Room 112. I love you, Matt.”
They are taking away my favorite application of all time, Google Reader. And while it’s all very sad, the show must go on. I’ll be taking my subscriptions elsewhere, along with tens of thousands of other Reader users.
Since every moving day offers a chance to clean out accumulated junk, I’ll be doing some Spring cleaning of my feeds. In case you’re doing the same, I’m sharing some of my favorite subscriptions that I read on a daily basis. You can pick and choose individual subscriptions or download a bundle at a time. Consider this post a loving tribute to my soon-to-be dearly departed.
To import all feeds (right click, save as…) http://www.google.com/reader/public/subscriptions/user%2F18180136181577784927%2Flabel%2Fmarketing
To import http://www.google.com/reader/public/subscriptions/user%2F18180136181577784927%2Flabel%2Fwedding%20industry To import http://www.google.com/reader/public/subscriptions/user%2F18180136181577784927%2Flabel%2Finternets To import http://www.google.com/reader/public/subscriptions/user%2F18180136181577784927%2Flabel%2Ffun To import http://www.google.com/reader/public/subscriptions/user%2F18180136181577784927%2Flabel%2Fproductivity To import http://www.google.com/reader/public/subscriptions/user%2F18180136181577784927%2Flabel%2Fphotos
In Memoriam, see also http://matt-hamilton.blogspot.com/search/label/RSS
It seems like all my posts lately have been about Google Reader in one way or another. So let’s keep it going!
Just a small observation today: when reading posts in Reader, all posts are presented in the place and in the same way. That’s a good thing for info-holics but it can also be dangerous.
For the most part, the text formatting, professional graphic design, additional content and the overall ‘feel’ of the source site is stripped away in Reader leaving you with just the article itself. That’s great for avoiding distractions, especially when you don’t have to contend with mortgage ads or the dreaded auto-play videos that some sites insist on using. But some of those things (professional layout, the content that surrounds the article, etc) are indicators of authority that you just don’t get in Reader.
If you’re like me, you organize Reader feeds using folders. That puts all of your sources for news, which have varying levels of trustworthiness, in the same place with very little to distinguish between them. In Reader, all sources are presented equally.
That’s good news for small publishers or business that offer RSS feeds – your content will appear right alongside the big time news outfits. It’s dangerous to consumers who are digging through a large volume of news in Reader. Without a good mental filter, it’s easy to take in all of that information as if it’s been reviewed by an editor and appropriately vetted when in reality it can come from any rube with a laptop.
I put myself in that category and have caught myself reacting to information before considering the source carefully enough. It’s especially tempting to take news and run when it’s niche or industry content that major outlets might not have or if it’s breaking, juicy news. (See Brett Farve’s latest retirement proclamation, based on second hand emails and spread via Twitter.)
I’m an unabashed Google Reader fan. Reader is considered to be a best in class web-based feed reader. But it can be so much more than that. Here are a few ways that I use Reader other than tracking my favorite feeds.
Using the “Note in Reader” bookmarklet, I’m able to save any web page and organize it in Reader. Tags keep things tidy and I’m also able to add my own personal notes to remind myself why I saved it in the first place.
Because I’ve gathered all of my favorite authors and other sources of content in Reader, the search feature can be really useful. I have a lot of feeds and don’t get around to reading all of the posts. In fact I usually skim the headlines for interesting items and use the “mark all as read” button generously to keep things clean.
Using search, I can focus a query on my favorite sources of info rather than the whole web. For instance, I read a lot of tech blogs that post dozens of times a day. If I’m looking for a review on a new product or a commentary on a new website, I’ll use Reader’s search to get the info from sources I trust, and quickly.
Brand Monitoring and Sharing
After using a variety of tools to create persistent search feeds, I use Reader to collect and share interesting items. Irrelevant results are a part of persistent searches. Rather than trying to fine tune my queries too far, I add my own human filter to the rough results to make sure I’m keeping only the quality items.
Using Reader, I scan the headlines of the items that come through and open the ones that look interesting. If the item passes the my quality check I add a label, which puts it in the ‘keep’ pile. The rest go unlabeled and stay out of the way.
The result is an ultra-clean set of persistent search results. And because I’ve labeled them, I can share them with co-workers on a web page (manage subscriptions -> Folders and tags -> view public page), in a ten-foot display format (subscription menu -> View in Reader Play), or as a new RSS feed. For stubborn email users, I can use Feedburner to deliver those items by email too.
The team behind Google Reader has made great strides in this area lately. Because Google knows so much about you (which scares some people but doesn’t bother me much) it can make pretty good suggestions about what you’d like to see. Reader’s Explore bar gives you suggested posts and suggested sources of popular stuff related to your interests.
If you find that you’re sorting through too much clutter, you can try PostRank for Reader, which further filters suggestions by giving them a popularity score based on other users’ behavior. If you have a lot of feeds or if your feeds post frequently, it can be especially useful.
You can also try typing a topic into the ‘Add Subscription” box and find new feeds that way.
More Reader Ideas
Besides reading blogs, I also use Reader to:
-Watch for new Craigslist and eBay listings for things I’m interested in
-Find interesting things to share on Twitter
-Get notified when there are questions on Yahoo Answers that I could comment on
-Refresh my desktop wallpaper with the best photos on the web
-Monitor the occasional Woot Off (although Reader is usually too slow to catch the elusive BOC.)
Add to all this the fact that the regular feed browsing features are amazing too and it’s no wonder I’m in Reader most of my work day.
Staying on top of trends is a key to serving consumer markets. Companies that can identify trends and react are at a natural advantage.
With so many potential sources for information, it can be daunting to keep an eye on the things that matter. Use a combination of Google and Firefox to make it easier.
To start, get Firefox. Then get the excellent SEO for Firefox addon installed and set up the way you like it. The plugin adds useful information and links to search engine results pages like Google’s.
Once that is ready to go, head to http://www.google.com/insights/search. There, you can get information on the topics you’re interested in. If you’re looking to sell products in the U.S., you can filter the query to only apply to product searches in your geographic area. Submit your query and you’ll get a bunch of useful tidbits. The information we’re interested in is “rising searches,” located in toward the end of the right hand column.
The rising searches section shows the queries that have recently become more popular. They aren’t the most popular over all, they’ve just been moving up lately. If the results look like the kind of thing you’re interested in, click on the icon below to add it to your iGoogle homepage.
Adding the Insights for Search gadget effectively creates a persistent search query for any term that rising up the charts. You can fill one of your tabs with a bunch of variations on your search and create a trends dashboard. Google also makes it easy to jump off of the gadget to learn more about the emerging trend. Mouse over a term, then click the g icon to go to a SERP. From there, SEO for Firefox takes over.
Instead of the regular results page, you’ll get a truck load of enhanced features that are great for research. You can see the sites that are already ranking for that term, along with their estimated traffic and number of backlinks. If the sites look weak, you could consider creating content to compete with the sites and capitalize on the emerging topic at hand.
Underneath the query box, you’ll also see other research tools. You can quickly see how much it would cost to compete with PPC ads for the term and about how often the term is searched each month.
All of these tools are already available, but the Google/Firefox combo makes the task easy enough to keep an eye on things each day.
When considering options for continuing development, the resources available are plentiful. I’ve taken classes, attended conferences, read books and considered grad school. But the best value that I’ve seen for staying sharp is RSS.
Using Google Reader, I can stay on top of the latest trends in the markets that I’m working in, monitor the reputation of my company, get inspired by some of the most outstanding voices in Marketing and find out about the latest tools and resources.
RSS isn’t hard to use at all and yet I find myself being one of the only ones at my company using it. That’s a shame. A lot of time and money is spent on learning through conventional channels despite the ease and cost savings available on the web.
This isn’t one of those niche technologies that will benefit a small group of technophiles for a short time. RSS is really valuable and not using it is a major detriment to any company with a marketing function. Google has made it about as easy to use as I can imagine it to be. What more will it take for RSS to go mainstream?
It may be that it is simply priced too low. If it’s free, the feeling goes, it must not be that valuable or powerful. If that line of thinking is right, this is an exception to the rule.