May 2014 archive

Types of Pins for Content Marketing on Pinterest

9-content-pins

There are so many ways for brands to use Pinterest, I thought I would put together a summary of pin types and what they’re good for.

#1 Title Pin

Title pins represent content that’s hosted elsewhere. Good ones use eye catching visuals and text that’s readable in its thumbnail form. These pins aim to pass users from pinterest.com to the destination site.



#2 Long Form

These pins are self contained and offer all of the content in the image. Using these pins encourages repins and can gain the brand more followers.



#3 Excerpt

It might be a single image that represents a larger gallery, or one tip from a list of ten. This hybrid type offers some of the content directly in the Pin, while promising more if the user clicks through to the site.



#4 Sale Pin

Announcing a sale can directly affect business, but these pins are much less likely to get passed along. The pins also easily become outdated.



#5 Brand

For brands that have a loyal following, your fans may simply want a pin that represents your business to show the world who they love.



#6 Product Category

Best for brands within niche solutions or for market leaders within their category, these pins present the features of a product without naming the company at all.



#7 Product

Product pins are the most natural way for Pinterest users to interact with brands. Verify your business and use rich pin meta data for the best effect.



#8 Badge

Some pins are all about self expression. Users pin these to tell the world what they’re all about. Design a great badge pin that represents your industry and grow your brand.



#9 Results Pin

These images sell your products by showing the net result. The pin can link to your tutorial for more details on how to achieve the result, or can reference your product in the pin description.


Choose your strategy and get to pinning!

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