Category Archives: personas

ai tools personas
Making Buyer Personas Actionable With AI
14 Jan 2025

Making Buyer Personas Actionable With AI
ai tools marketing personas psychology trust
Is Your Hobby Painful Enough?
02 Dec 2024

Is Your Hobby Painful Enough?
commercial emotion marketing personalization personas persuasion trust
Consumers Fill In The Gaps With The Co-creation principle
11 Feb 2024

Consumers Fill In The Gaps With The Co-creation principle
branding content decision making marketing personas persuasion psychology strategy
Profiling Ideal Customers: The Enthusiastic Hobbyist
10 Jan 2021

Profiling Ideal Customers: The Enthusiastic Hobbyist
case study personalization personas wom
Profiling Ideal Customers: The Lake Entertainer
02 Aug 2020

Profiling Ideal Customers: The Lake Entertainer
branding case study content marketing personalization personas persuasion research
Describing a dream niche for online sales
14 Apr 2019

Describing a dream niche for online sales
conversion decision making personas persuasion psychology trust
Reducing the mental weight of purchase decisions
02 Aug 2017

Reducing the mental weight of purchase decisions
conversion ctr hacks nostalgia personalization personas psychology retargeting strategy tips
12 Sep 2016

Free Ad Impressions Through Mnemonics
case study content marketing personalization personas strategy tips
20 May 2016

Add flesh to personas with cookies