branding case study content marketing personalization personas persuasion research
Describing a dream niche for online sales
14 Apr 2019

Describing a dream niche for online sales
content decision making ethics marketing persuasion podcasts psychology strategy trust value
How Podcast Ads Influence Like CIA Interrogators
14 May 2018

How Podcast Ads Influence Like CIA Interrogators
branding conversion ctr decision making strategy trust
What Your Browse Page Says About Your E-Commerce Brand
09 Mar 2018

What Your Browse Page Says About Your E-Commerce Brand
attribution case study commercial podcasts social proof tips value
Advertising attribution for audio
27 Oct 2017

Advertising attribution for audio
conversion decision making personas persuasion psychology trust
Reducing the mental weight of purchase decisions
02 Aug 2017

Reducing the mental weight of purchase decisions
conversion ctr hacks nostalgia personalization personas psychology retargeting strategy tips
12 Sep 2016

Free Ad Impressions Through Mnemonics
case study content marketing personalization personas strategy tips
20 May 2016

Add flesh to personas with cookies
development education links marketing
17 Jan 2016

Mojo tips for the new year
books competition strategy
18 Oct 2015

Keeping an eye on the competition without following the herd
branding content personalization
13 Jul 2015

Identity archetypes are for consumers as well as companies