All posts by Matt Hamilton

I live and work in Minnesota and love to be outside when it's warm enough. Married with kids, I aim to represent Christ in all I do and am thankful I'm covered by His grace. I've always been interested in how influence happens and study it on paper and in the wild. I write for this blog infrequently.
case study oops podcasts
Breakfast For Serial Killers
10 Nov 2025

Breakfast For Serial Killers
ai tools personas
Making Buyer Personas Actionable With AI
14 Jan 2025

Making Buyer Personas Actionable With AI
ai tools marketing personas psychology trust
Is Your Hobby Painful Enough?
02 Dec 2024

Is Your Hobby Painful Enough?
E-Commerce google ads tips value
Adding Value for Shopping Campaigns in the Age of Performance Max
04 Nov 2024

Adding Value for Shopping Campaigns in the Age of Performance Max
ai tools content tips
Climbing Out of the Uncanny AI Valley
16 Oct 2024

Climbing Out of the Uncanny AI Valley
ethics psychology quotes
The Pitfalls of Spending Your Time
10 Sep 2024

The Pitfalls of Spending Your Time
branding decision making persuasion psychology strategy tips
Why Product Brands Need To Know Their Average Draft Position (ADP)
02 Sep 2024

Why Product Brands Need To Know Their Average Draft Position (ADP)
commercial emotion marketing personalization personas persuasion trust
Consumers Fill In The Gaps With The Co-creation principle
11 Feb 2024

Consumers Fill In The Gaps With The Co-creation principle
branding content decision making marketing personas persuasion psychology strategy
Profiling Ideal Customers: The Enthusiastic Hobbyist
10 Jan 2021

Profiling Ideal Customers: The Enthusiastic Hobbyist
case study personalization personas wom
Profiling Ideal Customers: The Lake Entertainer
02 Aug 2020

Profiling Ideal Customers: The Lake Entertainer