Overhead at the SEOmoz Pro Training Event
SeoMoz’s Pro Training Series wrapped up yesterday and I learned a lot listening to these company insiders talk shop. Here are a few of the quotes overheard during the event that are worth repeating:
On responding to negative reviews
“Remember that the unhappy customer isn’t the audience for your response.”
Using Google Analytics effectively
“Top level performance measures aren’t helpful. Look at micro conversion events to find what is happening with your business.”
Joanna Lord @joannalord
Business process
“When SEO is institutionalized, it dies on the vine.”
Keyword targeting in content
“After you’ve built pages for high- and mid- volume keywords, use tools to keep the super long tail words in front of you as you write your content. Including them naturally within your copy can help in aggregate.”
Visual distractions on landing pages
“If it doesn’t directly contribute to the current transaction, get rid of it.”
“Rankings are a milestone, not the goal.”
Waiting for Google to reward your big link
“Authority links don’t always add instant value.”
Building links manually
“Your best links are the ones competitors can’t get.”
Designing link bait
“Ask your audience about linking to your content before you write it and do it on the phone.”
Encouraging community participation
“Reduce the friction to participate.”
Writing headlines that stand out
“Use active language and include references to current events.”
“SEO strategy is product strategy”
On @bhendrickson‘s new LDA data on language usage on-page
“Remember 45 minutes ago when we thought that links were really important?”
Presenting data
“The sexiest report is a phone call.”
“Engage people, not sites.”
Tom Critchlow @tomcritchlow
Here are the slides from the presentations at the event.
http://www.seomoz.org/dp/presentations-seminar-2010
Awesome list! Thanks for putting this together. 🙂